Minggu, 12 Oktober 2014
What a Small Business Marketing Consultant Can Tell You About Tactics
Once you have your marketing strategy in place, you will need to think about tactics. Marketing tactics are the specific things you will do to achieve the goals set out in your strategy. Some tactics will work better than others, depending on your target audience and the specific product or service you are trying to promote. If you are stuck for ideas, here are a few general B2C marketing tactics that any small business marketing consultant might recommend, and that can be easily adapted to suit different businesses: Brand, brand and brand again Getting your brand in front of the eyes of your potential customers is one of the most effective forms of marketing your small business. Marketing consultants are aware of this, and will advise you to brand everything from your car to your email signature. You might want to consider sponsoring local community events to help get your brand out there and in front of your target audience. Provide free samples Giving away something free can be a great way to attract new customers and create positive feelings towards your business. As well as targeting consumers directly, you can also send free samples or discounts to similar businesses that you don't compete directly with, which might then encourage their customers to use your products or services. Do your research Market research is a straightforward way to develop your understanding of your target audience and what they are looking for. This can help you tailor your marketing strategy to meet their specific needs. Make sure you regularly monitor and evaluate how your marketing tactics are working. This can help you make the most out of your time and money, and ensure you stay on track with your marketing. Consider using video Videos are rapidly increasing in popularity as a marketing tool for small and medium businesses. A professional looking video can be used on a number of different platforms, making them cost effective, and people often prefer to watch something, rather than read about it. Some ideas for videos include how-to guides and demonstrations of your product. You can also include video testimonials from clients on your website. It is important to make sure that videos are useful to your audience, however, rather than simply focused on sales. As any good small business marketing consultant will tell you, the most effective marketing tactics are creative, memorable and tailored to suit your specific audience and brand.